PEARSON, Andrall E
Tough-minded ways to get innovative - aug. 2002
Technological breakthroughs are all well and good, but when it comes to innovation, small, steady improvements across the business are the way to go. Making that happen requires flexible yet firm management - and a good measure of guts. Consistent innovation is the key to market leadership. Outstanding companies know that and build their success on it. and other organizations can do the same, the author explains in this HBR article from 1988, by making a systematic effort to concentrate on five key activities. Start at the top; allow innovation to rise; know the competitive dynamics of your business cold; determine where innovation lives; once an idea is well developed, go for broke. Although these steps sound simple enough to follow, innovation is a challenge from beginning to end. But it builds market leadership and competitive edge, which makes taking on the challenge worthwhile
Tough-minded ways to get innovative - aug. 2002
Technological breakthroughs are all well and good, but when it comes to innovation, small, steady improvements across the business are the way to go. Making that happen requires flexible yet firm management - and a good measure of guts. Consistent innovation is the key to market leadership. Outstanding companies know that and build their success on it. and other organizations can do the same, the author explains in this HBR article from 1988, by making a systematic effort to concentrate on five key activities. Start at the top; allow innovation to rise; know the competitive dynamics of your business cold; determine where innovation lives; once an idea is well developed, go for broke. Although these steps sound simple enough to follow, innovation is a challenge from beginning to end. But it builds market leadership and competitive edge, which makes taking on the challenge worthwhile
