<style type="text/css"> .wpb_animate_when_almost_visible { opacity: 1; }</style> Enap catalog › ISBD view
COVA, Bernard

To bid or not to bid : screening the whorcorp project - 2000

A major decision for a company selling projects-to-order is to decide whether to bid or not on a specific project. Bidding for a project, usually through a competitive bidding process, involves both a huge expense in preparing the answer to the bid and an important mobilisation of resources that can be damaging for other company businesses. Consequentely, the so called screeenig of projects or prebid analysis apperas to be a strategic procedure of paramount mportance. It aims at solvind the bid/no bid or go/no go dilemma experienced by the company faced with each project. It constitutes the basis for designing the marketing action of the company on the project in a bidding or solution fashion. In this article, we will explore the case of the Catalu shipyard which screens the whorcorp project and then develop s a tactic to win the bid


Projects
Licitação
Project Marketing

Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
<
Acesso à Informação TRANSPARÊNCIA

Powered by Koha