BOWMOAN, Cliff
Strategu from an individual perspective - 2000
In this paper we suggest that strategic change should be considered from an individual manager perspective. We believe that change can only take place in organizations if managers behave differently, if they engage non-routine activities. We argue that managers engage in change activities if they perceive that the situation they are facing is uncomfortable. Their search for solutions can take multiple forms. However we suggest that change will be durable if managers believe in the actions they are taking and that this is most lekely to hapen if the mangers have already experienced , in some way, the changes being proposed
Strategu from an individual perspective - 2000
In this paper we suggest that strategic change should be considered from an individual manager perspective. We believe that change can only take place in organizations if managers behave differently, if they engage non-routine activities. We argue that managers engage in change activities if they perceive that the situation they are facing is uncomfortable. Their search for solutions can take multiple forms. However we suggest that change will be durable if managers believe in the actions they are taking and that this is most lekely to hapen if the mangers have already experienced , in some way, the changes being proposed
