AFUAH, Allan
Innovation management : strategies, implementation, and profits - 2 ed - New York : Oxford University, 2003 - 390 p.
Part I - Fundamentals 2. Models of innovation 3. The underpinnings of profits: assets, competences, and knowledge 4. Sources and transfer or innovation Part II - Strategizing 5. Recognizing the potential of an innovation 6. Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy 7. Choosing a profit site: dynamic competitive analysis 8. Strategic choice or environmental determinism 9. Co-opetitors 10. Strategies for sustaining profits Parte III - Implementation 11. Financing entrepreneurial activity 12. Implementation of the decision to adopt Part IV - Globalization 13. Globalization for innovations 14. Innovating for emerging economies 15. Role of national governments in innovation 16. The internet: a case in technological change 17. Strategic innovation process
0195142306
Técnicas Gerenciais
Gestão Financeira
Inovação Administrativa
Estratégias Competitivas
Innovation management : strategies, implementation, and profits - 2 ed - New York : Oxford University, 2003 - 390 p.
Part I - Fundamentals 2. Models of innovation 3. The underpinnings of profits: assets, competences, and knowledge 4. Sources and transfer or innovation Part II - Strategizing 5. Recognizing the potential of an innovation 6. Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy 7. Choosing a profit site: dynamic competitive analysis 8. Strategic choice or environmental determinism 9. Co-opetitors 10. Strategies for sustaining profits Parte III - Implementation 11. Financing entrepreneurial activity 12. Implementation of the decision to adopt Part IV - Globalization 13. Globalization for innovations 14. Innovating for emerging economies 15. Role of national governments in innovation 16. The internet: a case in technological change 17. Strategic innovation process
0195142306
Técnicas Gerenciais
Gestão Financeira
Inovação Administrativa
Estratégias Competitivas
