CARÙ, Antonella; COVA, Bernard; PACE, Stefano
Project Success : lessons from the Andria case - Oxford : Elsevier, October 2004
In the project business what is truly relevant is not that the project eventually is finalized in time and according to the budget, but that the customer is satisfied with the overall experience of the company. In this paper, we discuss the case of a construction company that gained competitive advantage through the development of a societal offer and a model of management of a customer's suffering during the different phases of a contruction project. The aim of the case study is to contribute to the improvement and development of the project management theory, and possibly transfer some of the managerial practice identified in the case to other contexts
Project Success : lessons from the Andria case - Oxford : Elsevier, October 2004
In the project business what is truly relevant is not that the project eventually is finalized in time and according to the budget, but that the customer is satisfied with the overall experience of the company. In this paper, we discuss the case of a construction company that gained competitive advantage through the development of a societal offer and a model of management of a customer's suffering during the different phases of a contruction project. The aim of the case study is to contribute to the improvement and development of the project management theory, and possibly transfer some of the managerial practice identified in the case to other contexts
