GODET, Michel
Creating futures : scenario planning as a strategic management tool / Prefácio Joseph F. Coates - 2.ed - London : Economica, 2006 - 349 p.
1. How to think about the future now 2. Why do the experts get it wrong? 3. Clichés and anti-clichés about the future 4. How to be rigorous with scenario planning 5. Initiating the entire process 6. Case studies in industry and defence 7. Case studies in the service sector 8. Basf facing agri-food and environmental challenges 9. The human factor makes the difference 10. How I became a futurist
Tradutor: Adam Gerber e Kathryn Radford Tradutor: Adam Gerber e Kathryn Radford
2717852441
Planejamento Estratégico
Estudo de Casos
Sociedade Contemporânea
Previsão
Globalização
Planejamento
Creating futures : scenario planning as a strategic management tool / Prefácio Joseph F. Coates - 2.ed - London : Economica, 2006 - 349 p.
1. How to think about the future now 2. Why do the experts get it wrong? 3. Clichés and anti-clichés about the future 4. How to be rigorous with scenario planning 5. Initiating the entire process 6. Case studies in industry and defence 7. Case studies in the service sector 8. Basf facing agri-food and environmental challenges 9. The human factor makes the difference 10. How I became a futurist
Tradutor: Adam Gerber e Kathryn Radford Tradutor: Adam Gerber e Kathryn Radford
2717852441
Planejamento Estratégico
Estudo de Casos
Sociedade Contemporânea
Previsão
Globalização
Planejamento
