BRINKERHOFF, Robert O
The success case method : find out quickly what's working and what's not - San Francisco : Berrett-Koehler , 2002 - 220 p.
1. What is the sucess case method and how does it work? 2. The success case method: Step by step 3. Focusing and planning a success case study 4. Envisioning success: Creating in impact model 5. Using a survey to search for best and worst cases 6. Interviewing and documenting success cases 7. Communicating credible and compelling results that tell the story 8. Putting the success case method to work: Strategic applications A success case study final report
9781576751855
Técnica Administrativa
Metodologia
Estudo de Caso
Negócio
Planejamento
The success case method : find out quickly what's working and what's not - San Francisco : Berrett-Koehler , 2002 - 220 p.
1. What is the sucess case method and how does it work? 2. The success case method: Step by step 3. Focusing and planning a success case study 4. Envisioning success: Creating in impact model 5. Using a survey to search for best and worst cases 6. Interviewing and documenting success cases 7. Communicating credible and compelling results that tell the story 8. Putting the success case method to work: Strategic applications A success case study final report
9781576751855
Técnica Administrativa
Metodologia
Estudo de Caso
Negócio
Planejamento
