BRUSH, Candida
Building ventures through civic capitalism - Thousand Oaks : SAGE, September 2007
An exploratory study of urban entrepreneurs participating in a technical assistance program finds that they focus on the bottom line and often have an explicit wish to improve their community. This integrated combination of economic and social values, a kind of civic-minded capitalism, guides their positioning for growth and yields a business that can best be called a "civic enterprise." A descriptive analysis of qualitative and quantitative research yields propositions for future research on these hybrid business ventures.
Building ventures through civic capitalism - Thousand Oaks : SAGE, September 2007
An exploratory study of urban entrepreneurs participating in a technical assistance program finds that they focus on the bottom line and often have an explicit wish to improve their community. This integrated combination of economic and social values, a kind of civic-minded capitalism, guides their positioning for growth and yields a business that can best be called a "civic enterprise." A descriptive analysis of qualitative and quantitative research yields propositions for future research on these hybrid business ventures.
