MACEDO-SOARES, T. Diana L. Van Aduard de
Assegurando adequação estratégica de empresas que competem globalmente em alianças e redes : propondo o Arcabouço Global SNA (Strategic Network Analysis) - Rio de Janeiro : FGV, jan./fev. 2011
In order to sustain their competitive advantage in the current increasingly globalized and turbulent context, more and more firms are competing globally in alliances and networks that oblige them to adopt new managerial paradigms and tools. However, their strategic analyses rarely take into account the strategic implications of these alliances and networks, considering their global relational characteristics, admittedly because of a lack of adequate tools to do so. This paper contributes to research that seeks to fill this gap by proposing the Global Strategic Network Analysis SNA framework. Its purpose is to help firms that compete globally in alliances and networks to carry out their strategic assessments and decision-making with a view to ensuring dynamic strategic fit from both a global and relational perspective.
Assegurando adequação estratégica de empresas que competem globalmente em alianças e redes : propondo o Arcabouço Global SNA (Strategic Network Analysis) - Rio de Janeiro : FGV, jan./fev. 2011
In order to sustain their competitive advantage in the current increasingly globalized and turbulent context, more and more firms are competing globally in alliances and networks that oblige them to adopt new managerial paradigms and tools. However, their strategic analyses rarely take into account the strategic implications of these alliances and networks, considering their global relational characteristics, admittedly because of a lack of adequate tools to do so. This paper contributes to research that seeks to fill this gap by proposing the Global Strategic Network Analysis SNA framework. Its purpose is to help firms that compete globally in alliances and networks to carry out their strategic assessments and decision-making with a view to ensuring dynamic strategic fit from both a global and relational perspective.
