MARIOTTO, Fábio Luiz
What is the use of a single-case study in management research? = Para que serve um estudo de caso único na pesquisa de gestão? - São Paulo : FGV, jul./ago. 2014
The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, by many researchers, who consider it unscientific. Evidence of this low status is the fact that most reputable academic journals in management publish few articles based on single-case studies. In this paper, we examine in detail the objections to the use of such cases in management research. We show the efforts made by some researchers to answer these objections and we show quality criteria for research that are alternatives to the criteria used in the so-called scientific method. Our analysis suggests that a better understanding by researchers with different methodological preferences of the arguments for each particular use of the single-case study as a research method would allow a better dialogue between researchers and benefit management research as a whole
What is the use of a single-case study in management research? = Para que serve um estudo de caso único na pesquisa de gestão? - São Paulo : FGV, jul./ago. 2014
The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, by many researchers, who consider it unscientific. Evidence of this low status is the fact that most reputable academic journals in management publish few articles based on single-case studies. In this paper, we examine in detail the objections to the use of such cases in management research. We show the efforts made by some researchers to answer these objections and we show quality criteria for research that are alternatives to the criteria used in the so-called scientific method. Our analysis suggests that a better understanding by researchers with different methodological preferences of the arguments for each particular use of the single-case study as a research method would allow a better dialogue between researchers and benefit management research as a whole
