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LING, Daniel.

Complete design thinking guide for successful professionals / Daniel Ling. -- - Singapura : Emerge Creatives Goup, 2015. -- - 182 p.

Chpt. 1. What’s Design Thinking -- Why do we need design thinking? -- What makes design thinking unique? -- Design thinking checklist --
Chpt. 2. Design Action Plan -- 5 characteristics of action plan -- Empathize phase –
Chpt. 3. 5 Thinking Mindsets Summary of -- 5 mindsets Anatomy of a design thinker -- Mindset 1: Think users first -- Mindset 2: Ask the right questions -- Mindset 3: Believe you can draw -- Mindset 4: Commit to ideate -- Mindset 5: Prototype to test –
Chpt. 4. Think Users First -- What are your users inherent needs? -- How do you empathize your users? -- Ask questions: what you need to know -- Steps to take for preparing an interview -- Persona -- Empathy map --
Chpt. 5. Ask The Right Questions -- Why ask the right questions? -- What are different type of questions? -- Who should you ask questions? -- How to align stakeholders in meetings? -- Design brief -- Stakeholder map -- Customer journey -- Context map -- Opportunity map
Chpt. 6. Believe You Can Draw -- Why should we communicate by drawing? -- What is the value of drawing? -- How to start drawing? -- How to start facilitation by drawing? --
Chpt. 7 Commit To Ideate -- Why do you need to ideate? What are the rules of ideation? -- How to facilitate an ideation session? -- How to build a creative culture? -- Divergent- 5 common ideation techniques -- Convergent- 3 simple ways to converge –
Chpt. 8. Prototype To Test -- What you could use as a prototype? -- Why do we need a prototype? -- Why do we test? -- How to conduct a structured test? -- How to conduct the interview? -- How to conduct the observers’ debrief?


9781514202739


Competência
Inovação
Gestão de Pessoas
Administração Estratégica

Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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