Van der Heijden, Kees.
Scenarios : the art of strategic conversation / Kees van der Heijden. - 2.ed. - Chichester, John Wiley & Sons 2005. - xxiv, 356 p.
Inclui bibliografia e índice
Part one: The context 1. 1965 to 1990, Five discoveries at Shell -- 2. Introduction to scenario-based planning -- 3. Three competing paradigms in strategic management Part two: The principles of scenario-based planning 4. Strategising -- 5. The business idea of an organisation -- 6. The uncertain environment -- 7. Scenario analysis -- 8. Scenarios and the strategic conversation Part three: The practice of scenario-based planning 9. The practitioner's art -- 10. Articulation of the business idea -- 11. Competitive positioning -- 12. Scenario development -- 13. Option planning Part four: Institutionalising scenario-based planning 14. The management of change -- 15. Planning process -- 16. The informal strategic conversation
0470023686 (cloth)
Comunicação Organizacional
Pensamento Criativo
Planejamento Estratégico
Scenarios : the art of strategic conversation / Kees van der Heijden. - 2.ed. - Chichester, John Wiley & Sons 2005. - xxiv, 356 p.
Inclui bibliografia e índice
Part one: The context 1. 1965 to 1990, Five discoveries at Shell -- 2. Introduction to scenario-based planning -- 3. Three competing paradigms in strategic management Part two: The principles of scenario-based planning 4. Strategising -- 5. The business idea of an organisation -- 6. The uncertain environment -- 7. Scenario analysis -- 8. Scenarios and the strategic conversation Part three: The practice of scenario-based planning 9. The practitioner's art -- 10. Articulation of the business idea -- 11. Competitive positioning -- 12. Scenario development -- 13. Option planning Part four: Institutionalising scenario-based planning 14. The management of change -- 15. Planning process -- 16. The informal strategic conversation
0470023686 (cloth)
Comunicação Organizacional
Pensamento Criativo
Planejamento Estratégico
