Learning from the future : competitive foresight scenarios /
edição, Liam Fahey, Robert M. Randall.
- Canada: John Wiley & Sons, 1998.
- xviii, 446 p.
Inclui índice
Part I - Introduction to scenario learning Chapter 1: What Is Scenario Learning? - Liam fahey, Robert M. Randall -- Chapter 2: Integrating Strategy and Scenarios - Liam fahey, Robert M. Randall -- Chapter 3: Using Scenarios to Identify, Analyze, and Manage Uncertainty - Brian Marsh Part II - Integrating Strategy and Scenarios Chapter 4: Plotting Your Scenarios - Peter Schwartz, james A. Ogilvy -- Chapter 5: Mental Maps of the Future: An Intuitive Logics Approach to Scenarios - Ian Wilson -- Chapter 6: Scenario Planning: Mapping the Paths to the Desired Future - David H. Mason -- Chapter 7: Testing Your Strategies in Scenarios - Charles M. Perrottet -- Chapter 8: Dynamic Scenarios: Systems Thinking Meets Scenarios Planning - Edward Ward, Audrey E. Schriefer -- Chapter 9: Simulation Models: A Tool for Rigorous Scenarios Analysis - Mark Paich, Roy Hinton -- Chapter 10: Scenarios for Global Investment Strategy for the New Century - Peter Schwartz, James A. Ogilvy Part III - Scenario application in diverse contexts Chapter 11: Industry Scenarios - Liam Fahey -- Chapter 12: Competitor Scenarios: Projecting a Rival's Marketplace Strategy - Liam Fahey -- Chapter 13: Scenario-Based Planning for Technology Investments - Chales W. Thomas -- Chapter 14: Customer-Driven Scenarios Planning - John Kania -- Chapter 15: Futuring Consimer Products: An Illustrative Example of Scenarios Analysis - Stephen M. Millett -- Chapter 16: The Role of Economic Scenarios - Nariman Behravesh -- Chapter 17: How Scenarios Enrich Public Policy Decisions - Thomas W. Bonnett, Robert L. Olsen -- Chapter 17: Imagining South Africa's Future: How Scenarios Helped Dicover Common Ground - Adam Kahane Part IV - Managing the organizational context for scenario learning Chapter 19: Articulating the Business Idea: The Key to Relevant Scenarios - Kees Van der Heijden -- Chapter 20: The Effective Implementation of Scenarios Planning: Changing the Corporate Culture - Ian Wilson -- Chapter 21: The Cross-Scenarios Planning Process - Doug Randall, Robert G. Wilson -- Chapter 22: How Information Technology Helps Scenarios Advance from Consensus to Decisiveness - Patrick S. Noonan, Mason S. tenaglia -- Chapter 23: Introducting Scenarios to the Corporation: Alternatron 2010 at UNICOM - Audrey E. Schriefer -- Chapter 24: Writing an Annual Report for Your Organization's Future - Wayne A. Earley -- Chapter 25: Twenty Common Pitfalls in Scenario Planning - Paul J. H. Schoemaker
9780471303527
Planejamento Estratégico
Planejamento de Cenários
Cenário Futuro
Cenário
Competitividade
Inclui índice
Part I - Introduction to scenario learning Chapter 1: What Is Scenario Learning? - Liam fahey, Robert M. Randall -- Chapter 2: Integrating Strategy and Scenarios - Liam fahey, Robert M. Randall -- Chapter 3: Using Scenarios to Identify, Analyze, and Manage Uncertainty - Brian Marsh Part II - Integrating Strategy and Scenarios Chapter 4: Plotting Your Scenarios - Peter Schwartz, james A. Ogilvy -- Chapter 5: Mental Maps of the Future: An Intuitive Logics Approach to Scenarios - Ian Wilson -- Chapter 6: Scenario Planning: Mapping the Paths to the Desired Future - David H. Mason -- Chapter 7: Testing Your Strategies in Scenarios - Charles M. Perrottet -- Chapter 8: Dynamic Scenarios: Systems Thinking Meets Scenarios Planning - Edward Ward, Audrey E. Schriefer -- Chapter 9: Simulation Models: A Tool for Rigorous Scenarios Analysis - Mark Paich, Roy Hinton -- Chapter 10: Scenarios for Global Investment Strategy for the New Century - Peter Schwartz, James A. Ogilvy Part III - Scenario application in diverse contexts Chapter 11: Industry Scenarios - Liam Fahey -- Chapter 12: Competitor Scenarios: Projecting a Rival's Marketplace Strategy - Liam Fahey -- Chapter 13: Scenario-Based Planning for Technology Investments - Chales W. Thomas -- Chapter 14: Customer-Driven Scenarios Planning - John Kania -- Chapter 15: Futuring Consimer Products: An Illustrative Example of Scenarios Analysis - Stephen M. Millett -- Chapter 16: The Role of Economic Scenarios - Nariman Behravesh -- Chapter 17: How Scenarios Enrich Public Policy Decisions - Thomas W. Bonnett, Robert L. Olsen -- Chapter 17: Imagining South Africa's Future: How Scenarios Helped Dicover Common Ground - Adam Kahane Part IV - Managing the organizational context for scenario learning Chapter 19: Articulating the Business Idea: The Key to Relevant Scenarios - Kees Van der Heijden -- Chapter 20: The Effective Implementation of Scenarios Planning: Changing the Corporate Culture - Ian Wilson -- Chapter 21: The Cross-Scenarios Planning Process - Doug Randall, Robert G. Wilson -- Chapter 22: How Information Technology Helps Scenarios Advance from Consensus to Decisiveness - Patrick S. Noonan, Mason S. tenaglia -- Chapter 23: Introducting Scenarios to the Corporation: Alternatron 2010 at UNICOM - Audrey E. Schriefer -- Chapter 24: Writing an Annual Report for Your Organization's Future - Wayne A. Earley -- Chapter 25: Twenty Common Pitfalls in Scenario Planning - Paul J. H. Schoemaker
9780471303527
Planejamento Estratégico
Planejamento de Cenários
Cenário Futuro
Cenário
Competitividade
