STRACK, Rainer
RAVEtm : integrated value management for customer, human, supplier and invested capital - 2002
Many companies have introduced new value-based methods such as the EVAtm or CVA concept for strategic and operational control. However, These concepts are still strongly focused on investment captal and can hardly explain and manage value creation in today's service and knowledge economy. This article presents a new, integrated value management concept (RAVEtm) for managing human capital (Workonomics tm), customer capital (Custonomics tm) and supplier capital (Supplynomics), all in a value-oriented and quantitative way. All or these concepts are anchored in CVA/EVA and thus culminate in the same central controlling metric. After outlining the concept, the authors illustrate its application and practical benefits with specific examples
Gestão de Fornecedores
Estratégia de Marketing
Segmentação de Clientes
Controle
Gestão de Valor
Indicador Balanceado de Desempenho
Gestão de Recursos Humanos
Indicador de Desempenho
EVA
CVA
RAVEtm : integrated value management for customer, human, supplier and invested capital - 2002
Many companies have introduced new value-based methods such as the EVAtm or CVA concept for strategic and operational control. However, These concepts are still strongly focused on investment captal and can hardly explain and manage value creation in today's service and knowledge economy. This article presents a new, integrated value management concept (RAVEtm) for managing human capital (Workonomics tm), customer capital (Custonomics tm) and supplier capital (Supplynomics), all in a value-oriented and quantitative way. All or these concepts are anchored in CVA/EVA and thus culminate in the same central controlling metric. After outlining the concept, the authors illustrate its application and practical benefits with specific examples
Gestão de Fornecedores
Estratégia de Marketing
Segmentação de Clientes
Controle
Gestão de Valor
Indicador Balanceado de Desempenho
Gestão de Recursos Humanos
Indicador de Desempenho
EVA
CVA
