MEYER, Klaus
Networks, serendipity and SME entry into Eastern Europe - 2002
Going alone on an adventure tour can be hazard-ous. This holds for individuals as well as for small and medium size firms aiming for major international markets. Business communities therefore follow a joint path of gradual internationalization that resembles the internationalization path only to a limited extent. Our survey evidence shows the importance of partner-country-specific knowledge in the case of Russia. Our case evidence sheds more light on the dynamics of entry, as events in the network, and expansion of the network, motivate increased commitment. In particular, we find international entry to be driven by a high degree of serendipity
Eastern Europe
SMES
Networking Internationalization
Networks, serendipity and SME entry into Eastern Europe - 2002
Going alone on an adventure tour can be hazard-ous. This holds for individuals as well as for small and medium size firms aiming for major international markets. Business communities therefore follow a joint path of gradual internationalization that resembles the internationalization path only to a limited extent. Our survey evidence shows the importance of partner-country-specific knowledge in the case of Russia. Our case evidence sheds more light on the dynamics of entry, as events in the network, and expansion of the network, motivate increased commitment. In particular, we find international entry to be driven by a high degree of serendipity
Eastern Europe
SMES
Networking Internationalization
