Schrage, Michael
The innovator's hypothesis : how cheap experiments are worth more than good ideas / Michael Schrage - Massachusetts: MIT Press, 2016. - xiii, 237 p.
Inclui índice
I - The innovator's hypothesis -- 1. The innovator's vision -- 2. What is a business hypothesis? What are business experiments? II - The innovator's focus - 3. Ideas are the enemy -- 4. Simple, fast, cheap, samrt, lean, important -- 5. The fundamental value innovation: stealing from warren buffett -- 6. Investing in experiments III - The innovator's Portfolio -- 7. Blockbusted: A case study in experimental frustration and failure -- 8. Exploring and exploiting experimentation: The 5x5x5 approach -- 9. The 5x5 portfolio: Three real world examples -- 10. Key steps to the 5x5 IV - The innovator's culture -- 11. Crafting great business experiments: Three Themes -- 12. A guide for X-Teams -- 13. What Makes "hypothesis" so hard? -- 14. Q & A V - Exploring the 5x5 exponential future -- 15. Experimenting with experimentation
9780262528962
Inovação
Inovação Tecnológica
Criatividade nos negócios
The innovator's hypothesis : how cheap experiments are worth more than good ideas / Michael Schrage - Massachusetts: MIT Press, 2016. - xiii, 237 p.
Inclui índice
I - The innovator's hypothesis -- 1. The innovator's vision -- 2. What is a business hypothesis? What are business experiments? II - The innovator's focus - 3. Ideas are the enemy -- 4. Simple, fast, cheap, samrt, lean, important -- 5. The fundamental value innovation: stealing from warren buffett -- 6. Investing in experiments III - The innovator's Portfolio -- 7. Blockbusted: A case study in experimental frustration and failure -- 8. Exploring and exploiting experimentation: The 5x5x5 approach -- 9. The 5x5 portfolio: Three real world examples -- 10. Key steps to the 5x5 IV - The innovator's culture -- 11. Crafting great business experiments: Three Themes -- 12. A guide for X-Teams -- 13. What Makes "hypothesis" so hard? -- 14. Q & A V - Exploring the 5x5 exponential future -- 15. Experimenting with experimentation
9780262528962
Inovação
Inovação Tecnológica
Criatividade nos negócios
