| 000 -LEADER |
|---|
| fixed length control field |
01648nam a2200253uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
815 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241010062532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001013s1996 xx ||||g| |0|| 0 eng d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.14 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
W8938k |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
WOODRUFF, Robert B |
| 9 (RLIN) |
11446 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Know your customer : |
| Remainder of title |
new approaches to understanding customer value and satisfaction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Malden, MA : |
| Name of publisher, distributor, etc. |
Blackwell Publishers Inc, |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
338 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Section I: build a competitive advantage by knowing your costumer |
| -- |
1 - Achieving a competitive advantage through customer value delivery strategies |
| -- |
2 - Customer value in market opportunity analysis processes |
| -- |
Section II: Learning about customer value and satisfaction |
| -- |
3 - A new perspective on costumer value |
| -- |
4 - Linking customer value to costumer satisfaction |
| -- |
5 - Know your costumer through customer value determination |
| -- |
6 - How costumer value determination improves business decisions |
| -- |
Section III: Customer value determination techniques |
| -- |
7 - Measuring customer value |
| -- |
8 - Analyzing customer value data |
| -- |
9 - Measuring customer satisfaction |
| -- |
10 - Analysing customer satisfaction data |
| -- |
11 - Predicting customer value change |
| -- |
Appendix I: The coding process |
| -- |
Appendix II: Identifying strategically important customer value dimensions |
| -- |
Appendix III: Customer Value change forecasting techniques |
| -- |
Index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12835 |
| Topical term or geographic name entry element |
Técnicas Administrativas |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Atendimento ao Cidadão |
| 9 (RLIN) |
12988 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Valor |
| 9 (RLIN) |
12733 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Usuário |
| 9 (RLIN) |
13163 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GARDIAL,Sarah Fisher |
| 9 (RLIN) |
13429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001013 |
| Operator's initials, OID (RLIN) |
Maria |
| Cataloger's initials, CIN (RLIN) |
Maria do Carmo Raphael |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130520 |
| Operator's initials, OID (RLIN) |
1211^b |
| Cataloger's initials, CIN (RLIN) |
karina |
