| 000 -LEADER |
|---|
| fixed length control field |
01026naa a2200193uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9938 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020108s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
REINARTZ, Werner |
| 9 (RLIN) |
8846 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The mismanagement of customer loyalty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
jul.2002 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Much of the common wisdom about customer retention is bunk. To get strong returns on relationship programs, companies need a clearer understanding of the link between loyalty and profits. Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and many disloyal ones are highly valuable. A new approach to customer segmentation can tell you which customers are worth courting and how to make the moswt money serving them |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
KUMAR, V |
| 9 (RLIN) |
19268 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
Harvard Business Review |
| Related parts |
80, 7, p. 86-94 |
| Place, publisher, and date of publication |
, jul.2002 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20020108 |
| Operator's initials, OID (RLIN) |
Lucima |
| Cataloger's initials, CIN (RLIN) |
Lucimara |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060602 |
| Operator's initials, OID (RLIN) |
1513^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
