| 000 -LEADER |
|---|
| fixed length control field |
01574naa a2200205uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10879 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211155218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030206s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KUMAR, Nirmalya |
| 9 (RLIN) |
5756 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
From market drivento market driving |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2000 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Firms are constantly exhorted to become more market driven. However, our study of 25 pioneering companies (e.g. Body Shop, IKEA, Tetra Park) whose success has been based on radical business innovation indicates that such companies are better described as market driving. While market driven processes are excellent in generating incremental innovation, they rarely produce the type of radical innovation which underlies market driving companies. Market driving companies, who are generally new entrants into a industry ,gain a more sustainable competitive advantage by delivering a leap in customer value through a unique business system. Market driving strategies entail high risk, but also offer a firm the potential to revolutionize anindustry and reap vast rewards. Although established companies face four major obstacles in developing and lauching radical market driving business ideas, we offer several recommendations to help established companies overcome these obstacles and become more market driving |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
SCHEER, Lisa |
| 9 (RLIN) |
19868 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER, Philip |
| 9 (RLIN) |
5701 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
18, 2, p. 129-142 |
| Place, publisher, and date of publication |
, 2000 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20030206 |
| Operator's initials, OID (RLIN) |
Cassio |
| Cataloger's initials, CIN (RLIN) |
Cassio |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060728 |
| Operator's initials, OID (RLIN) |
1356^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
