| 000 -LEADER |
|---|
| fixed length control field |
02759nam a2200205uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
965 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001016s1969 xx ||||g| |0|| 0 eng d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.02 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G4818m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
GILLIS JR., Floyd E. |
| 9 (RLIN) |
4100 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managerial economics : |
| Remainder of title |
decision making under certainty for business and engineering |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Estados Unidos : |
| Name of publisher, distributor, etc. |
Addison-Wesley, |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
296 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1 - Some fundamental ideas and problems |
| -- |
What is profit? |
| -- |
The sunk-cost principle |
| -- |
The joint-cost principle |
| -- |
The delagation of decisions: "The book" |
| -- |
What rate of return? |
| -- |
Opportunity cost as an operational idea |
| -- |
Suboptimization |
| -- |
The horizon problem |
| -- |
Contribution and its analysis |
| -- |
chapter 2 - Some basic tools |
| -- |
Two simple tools from calculus |
| -- |
Compound interest |
| -- |
Six kinds of problems |
| -- |
The selling price of a bond |
| -- |
Contributions into a sinking fund |
| -- |
Chapter 3 - Miscellaneous techniques for capital decisions |
| -- |
Profiles |
| -- |
Break-even analysis |
| -- |
Fund-flow analysis |
| -- |
Planning working capital needs: a naive model |
| -- |
Analysis of incremental rate of return |
| -- |
Average rate of return and pay-out |
| -- |
Chapter 4 - Capital decisions: compound interest models |
| -- |
the single-venture problem |
| -- |
The bond problem |
| -- |
Some special problems |
| -- |
Anual cost techniques |
| -- |
Present-value techniques |
| -- |
Incremental cost analysis |
| -- |
Choice of technique |
| -- |
Chapter 5 - Replacement policy |
| -- |
Old assets never die |
| -- |
Cost of teh defender |
| -- |
The first terborgh model |
| -- |
The model assuming a zero interest rate |
| -- |
Solving for the life on an asset, i=10 |
| -- |
The terborgh model: the long route |
| -- |
Simple averages compared with time-adjusted averages |
| -- |
The model completed |
| -- |
An example |
| -- |
Closing comments |
| -- |
Chapter 6 - Inventories |
| -- |
Accounting for inventories |
| -- |
Minimizing inventory costs |
| -- |
Chapter 7 - Linear programming |
| -- |
Boundaries |
| -- |
The simplex |
| -- |
Chapter 8 - Demand |
| -- |
Theory |
| -- |
Ordinary demand curves, total revenue |
| -- |
The price-demand curve |
| -- |
Two price-demand curve |
| -- |
Two concepts of product growth |
| -- |
The practical problem of estimating demand |
| -- |
the consumer panel |
| -- |
The market experiment |
| -- |
Statistic |
| -- |
On the meeting of minds |
| -- |
Chapter 9 - Costs |
| -- |
The elementary theory of cost |
| -- |
Standard costs and business decisions |
| -- |
Direct costing |
| -- |
Chapter 10 - Pricing the product |
| -- |
The economic models |
| -- |
All pricting problems are games |
| -- |
Is monopolistic competition a special case |
| -- |
The kinked demand curve |
| -- |
Exploitation |
| -- |
The auction: theory and practice |
| -- |
The strategy of competitive bidding |
| -- |
Some special strategies fore real life |
| -- |
Chapter 11 - Price as a variable |
| -- |
Image |
| -- |
Organization |
| -- |
Cost-plus pricing |
| -- |
Table of normal curve areas |
| -- |
Compound interest tables |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001016 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele Raphael |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20160330 |
| Operator's initials, OID (RLIN) |
1138^b |
| Cataloger's initials, CIN (RLIN) |
Daiane |
