| 000 -LEADER |
|---|
| fixed length control field |
01871naa a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12098 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211155749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030603s|||| xx ||||g| |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MULLER, Amy |
| 9 (RLIN) |
7554 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
An ODD reaction to strategy failure in America`s (once) largest telco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
European School of Management, |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a real story about how a group of highly innovative and highly committed employees sought to rescue a failing telecom giant while they thought AT&T still had its chance. The signs of radical change in the telecom industry were in the air. The management did not seem to be able to come to terms with industry deregulation, the Internet, or the declining revenues from long-distance telephony. The group`s reaction to emerging strategy failure, described in detail in this article, was more than an effort to create new strategy: it was motivated by the need to find meaning beyond the often irrational corporate realities they were faced with. It was an effort to stay sane in strategically mad(dening) times. For a corporate activist, this is a manual in corporate revolution. Perhaps you can learn from the activist within AT&T so that you will outlive them in the corporate struggle for survival. This is thus a how-to-do about the tricks of trade in activism but it is also a document of pitfalls in claiming strategy as everyone`s right and responsibility |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
v.21 n.1 2003 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estratégia |
| 9 (RLIN) |
13613 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telecomunicações |
| 9 (RLIN) |
12879 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Regulação |
| 9 (RLIN) |
12883 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
1 |
| 9 (RLIN) |
20592 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
VALIKANGAS, Liisa |
| 9 (RLIN) |
20593 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
v.21 n.1 2003, p. pp.109-118 |
| Place, publisher, and date of publication |
European School of Management |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20030603 |
| Operator's initials, OID (RLIN) |
Karen |
| Cataloger's initials, CIN (RLIN) |
Karen |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20110126 |
| Operator's initials, OID (RLIN) |
1509^b |
| Cataloger's initials, CIN (RLIN) |
Keicielle |
