| 000 -LEADER |
|---|
| fixed length control field |
03164nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12185 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220629152617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040122s2002 xx ||||g| |0|| 0 eng d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P499i |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
PETTERSON, Rune |
| 9 (RLIN) |
8380 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Information design : |
| Remainder of title |
an introdutcion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam : |
| Name of publisher, distributor, etc. |
John Benjamins, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
296 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Documento Design Companion Series ; |
| Volume/sequential designation |
v.3 |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1: Message design |
| -- |
1 - Information disciplines |
| -- |
2 - Design disciplines |
| -- |
Persuasion design |
| -- |
Instruction design |
| -- |
Information design |
| -- |
3 - Communication |
| -- |
Communication models |
| -- |
Message objects |
| -- |
4 - Sender activities |
| -- |
Organization for design of information sets |
| -- |
Intended message |
| -- |
Creative processes |
| -- |
Production and distribution processes |
| -- |
5 - Representations |
| -- |
Lexi-visual representations |
| -- |
AV and MV representations |
| -- |
6 - Receiver activities |
| -- |
Receiver processes |
| -- |
Finding information |
| -- |
7 - Information design principles |
| -- |
Facilitating interpretation and learning |
| -- |
Information structure |
| -- |
Clarity |
| -- |
Simplicity |
| -- |
Unity |
| -- |
Securing quality |
| -- |
Limiting the total costs |
| -- |
Copyright |
| -- |
8 - Information design tools |
| -- |
Chapter 2: Text design |
| -- |
9 - From cave paintings to the web |
| -- |
10 - Language models |
| -- |
11 - Literacies |
| -- |
Computer literacy |
| -- |
Enviroment literacy |
| -- |
Information literacy |
| -- |
Media Literacy |
| -- |
Television literacy |
| -- |
Diagrammatic literacy |
| -- |
Visual literacy |
| -- |
12 - Comprehensibility |
| -- |
Text structures |
| -- |
Text indexes |
| -- |
Terminology work |
| -- |
13 - Oral presentations |
| -- |
Assessments of speakers |
| -- |
Speech and body language |
| -- |
Speech with pictures |
| -- |
14 - Writing |
| -- |
To begin with |
| -- |
Writing strategy |
| -- |
15 - Credibility |
| -- |
Credibility of the sender |
| -- |
Credibility of the medium |
| -- |
Credibility of the message |
| -- |
Credibility of the context |
| -- |
Chapter 3: Image design |
| -- |
16 - Image functions |
| -- |
17 - Visual languages |
| -- |
Visual content |
| -- |
Execution of visuals |
| -- |
Context of visuals |
| -- |
Image formats |
| -- |
18 - Creating images |
| -- |
Graphical elements |
| -- |
Size |
| -- |
Shape |
| -- |
Colour |
| -- |
Contrast |
| -- |
Texture |
| -- |
Light |
| -- |
Composition |
| -- |
Pictorial perspectives |
| -- |
Picture editing |
| -- |
Image manipulation |
| -- |
Text in pictures |
| -- |
19 - Image morphology |
| -- |
20 - Information aesthetics |
| -- |
Philosophy if art |
| -- |
Harmony and proportion |
| -- |
21 - Typography |
| -- |
Typefaces |
| -- |
Size of type |
| -- |
Stylistic variation of type |
| -- |
Justified or unjustified text? |
| -- |
22 - Reading print media |
| -- |
Line lenght |
| -- |
Interline distance |
| -- |
Spacing |
| -- |
Headings |
| -- |
Paragraphs |
| -- |
Pictures and charts |
| -- |
Quotations |
| -- |
Lists and tables |
| -- |
Layout of text and pictures |
| -- |
23 - Reading projected visuals |
| -- |
24 - Reading on screens |
| -- |
Chapter 5: Cognition |
| -- |
25 - Attention |
| -- |
Senses |
| -- |
Frames of reference |
| -- |
26 - Perception |
| -- |
The perception processes |
| -- |
Perception "laws" |
| -- |
Perceptual qualities |
| -- |
Picture perception |
| -- |
Pictorial style preferences |
| -- |
27 - Processing |
| -- |
See-look-read |
| -- |
Memories |
| -- |
28 - Learning from representations |
| -- |
Learning from text |
| -- |
Learning from visuals |
| -- |
Learning from text and visuals |
| -- |
29 - Application of knoledge |
| -- |
Cognitive style |
| -- |
Learning styles |
| -- |
Modalities |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicacao |
| 9 (RLIN) |
11947 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicacao em Massa |
| 9 (RLIN) |
20645 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Eficiencia |
| 9 (RLIN) |
12928 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12703 |
| Topical term or geographic name entry element |
Eficácia |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Metodologia |
| 9 (RLIN) |
11997 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
15595 |
| Topical term or geographic name entry element |
Sistemas de Comunicação |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20040122 |
| Operator's initials, OID (RLIN) |
Marian |
| Cataloger's initials, CIN (RLIN) |
Mariana |
