Manipulating Membership : (Record no. 14079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01455naa a2200169uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5111117180517 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211160236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051111s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JORDAN, Grant; MALONEY, William A |
| 9 (RLIN) | 22398 |
| 245 10 - TITLE STATEMENT | |
| Title | Manipulating Membership : |
| Remainder of title | supply-side influences on group size |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge : |
| Name of publisher, distributor, etc. | Cambridge University Press, |
| Date of publication, distribution, etc. | April 1998 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This article examines those public interest groups that have grown through heavy advertising expenditure and sophisticated marketing techniques, most partcularly direct mail solicitations. It suggests that an Olson-style rational choice understanding of this 'mail order' membership must be supplemented by a recognition of the importance of group activity in manipulating the factors considered by individuals in joining decisions. Thus it moves the focus from the demand-side to the supply-side. Active marketing by groups can exploit sympathy for causes and encourage the predisposed potential member to join. Individuals do consider the range of benefits offered (though the list of factors is broader than Olson indicates) in their membership choices, but the group delliberately shapes the way in which these are regarded |
| 773 08 - HOST ITEM ENTRY | |
| Title | British Journal of Political Science |
| Related parts | 28, 2, p. 389-409 |
| Place, publisher, and date of publication | Cambridge : Cambridge University Press, April 1998 |
| International Standard Serial Number | ISSN 0007-1234 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20051111 |
| Operator's initials, OID (RLIN) | 1718^b |
| Cataloger's initials, CIN (RLIN) | Analuiza |
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