marketing Metrics : (Record no. 14119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01422naa a2200169uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5112217184117 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211160251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051122s2205 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BARWISE, Patrick; FARLEY, John U |
| 9 (RLIN) | 22435 |
| 245 10 - TITLE STATEMENT | |
| Title | marketing Metrics : |
| Remainder of title | status of six metrics in five countries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | June 2004 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | A study of marketing expenditure in five industrial countries found that most firms regularly report one or more of six maraketing metrics to the Board. market share (79 per cent) and perceived product/service quality (77 per cent) are most used, while estimated customer or segment lifetime value is reported used by only 40 per cent of firms. There are significant country differences, with German firms claiming to be the heaviest users and Japanese firms the lightest. There is a consistent pattern of intended increased use in the future for all metrics in all countries. Statistical analysis suggests that the six metrics are complementary in practice: most firms adopting metrics tend to measure several rather than picking just one, the average being 3.9 out of the six studied here. The paper concludes with suggested areas for future research |
| 773 08 - HOST ITEM ENTRY | |
| Title | European Management Journal |
| Related parts | 22, 4, p. 257-262 |
| Place, publisher, and date of publication | Oxford : Elsevier, June 2004 |
| International Standard Serial Number | ISSN 0263-2373 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20051122 |
| Operator's initials, OID (RLIN) | 1718^b |
| Cataloger's initials, CIN (RLIN) | Analuiza |
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