Marketing and technology resource complementarity : (Record no. 15654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02058naa a2200277uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6041810503221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211161056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060418s2006 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SONG, Michael |
| 9 (RLIN) | 10187 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing and technology resource complementarity : |
| Remainder of title | an analysis of their interaction effect in two environmental contexts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | March 2005 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The dynamic capabilities perspective posits that a firm can leverage the performance impact of existing resources through resource configuration, complementarity, and integration, but little empirical research addresses these issues. We investigate the effects on performance of marketing capabilities, technological capabilities, and their complementarity (interaction), and whether these effects are moderated by low vs. high technological turbulence. Results from SEM two-group analyses (with controls) show that both main effects positively impact performance in both environmental contexts. However, (1) their interaction effect is significant only in the high-turbulence environment; (2) the marketing-related main effect is lower in the high-turbulence environment; and (3) the main effects of technology-related capabilities are the same in both environments. Our research suggests that the synergistic performance impact of complementary capabilities can be substantive in particular environmental contexts: while synergistic rents cannot always be obtained, it is possible to leverage existing resources through complementarity. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dynamic marketing |
| 9 (RLIN) | 24817 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | technological capabilities |
| 9 (RLIN) | 17346 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Resource-based theory |
| 9 (RLIN) | 24818 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Interaction effect |
| 9 (RLIN) | 24819 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SEM |
| 9 (RLIN) | 24820 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DROGE, Cornelia |
| 9 (RLIN) | 17604 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HANVANICH, Sangphet |
| 9 (RLIN) | 24821 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CALANTONE, Roger |
| 9 (RLIN) | 24822 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Strategic Management Journal |
| Related parts | 26, 3, p. 259 - 276 |
| Place, publisher, and date of publication | UK : Wiley, March 2005 |
| International Standard Serial Number | ISSN 0143-2095 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20060418 |
| Operator's initials, OID (RLIN) | 1050^b |
| Cataloger's initials, CIN (RLIN) | Natália |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140813 |
| Operator's initials, OID (RLIN) | 1005^b |
| Cataloger's initials, CIN (RLIN) | karina |
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