Brainstorming groups in context : (Record no. 20611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02216naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6121214060221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211161631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061212s1996 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUTTON, Robert I. |
| 9 (RLIN) | 10440 |
| 245 10 - TITLE STATEMENT | |
| Title | Brainstorming groups in context : |
| Remainder of title | effectiveness in a product design firm |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ithaca : |
| Name of publisher, distributor, etc. | Johnson Graduate School of Management, |
| Date of publication, distribution, etc. | December 1996 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Experimental research indicates that people in face-to-face brainstorming meetings are less efficient at generating ideas than when working alone. This so-called productivity loss had led many brainstorming researchers to conclude that there is overwhelming evidence for the inconclude that there is overwhelming evidence for the ineffectinevess of these sessions. We question this conclusion because it is based on efficient idea generation as the primary effetiveness outcome and on studies that do not examine how or why organizations use brainstorming. We report a qualitative study of a product design firm that uses brainstorming sessions. These sessions had six important consequences for this firm, its design engineers, and its clients that are not evident in the brainstorming literature, or are reported but not labeled as effectiveness outcomes: (1) supporting the organizational memory of design solutions; (2) providing skill variety for designers; (3) supporting an attitude of wisdom (acting with knowledge while doubting what one knows); (4) creating a status auction (a competition for status based on technical skill); (5) impressing clients; and (6) providing income for the firm. This study suggests that when brainstorming sessions are viewed in organizational context and the "questions are asked, efficiency at idea generation may deserve no special status as an effectiveness outcomes. We propose a broader perspective for assessing brainstorming effectiveness in organizations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HARGADON, Andrew |
| 9 (RLIN) | 4607 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Administrative Science Quarterly |
| Related parts | 41, 4, p. 685-718 |
| Place, publisher, and date of publication | Ithaca : Johnson Graduate School of Management, December 1996 |
| International Standard Serial Number | ISSN 00018392 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20061212 |
| Operator's initials, OID (RLIN) | 1406^b |
| Cataloger's initials, CIN (RLIN) | Natália |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20101108 |
| Operator's initials, OID (RLIN) | 1556^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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