The lure of global branding (Record no. 21201)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00726naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7010414192523 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211162046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070104s1999 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOACHIMSTHALER, Erich |
| 9 (RLIN) | 29656 |
| 245 10 - TITLE STATEMENT | |
| Title | The lure of global branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard University-Graduate School of Business Administration, |
| Date of publication, distribution, etc. | Nov./Dec. 1999 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gestão de Marcas |
| 9 (RLIN) | 15754 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AAKER, David A |
| 9 (RLIN) | 29657 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Harvard Business Review |
| Related parts | 77, 6, p. 137-144 |
| Place, publisher, and date of publication | Boston : Harvard University-Graduate School of Business Administration, Nov./Dec. 1999 |
| International Standard Serial Number | ISSN 00178012 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20070104 |
| Operator's initials, OID (RLIN) | 1419^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140327 |
| Operator's initials, OID (RLIN) | 1019^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
No items available.
