Personal influence and the new paradigm : (Record no. 21490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01726naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7011019471221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211162222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070110s2006 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LANG, Kurt |
| 9 (RLIN) | 29991 |
| 245 10 - TITLE STATEMENT | |
| Title | Personal influence and the new paradigm : |
| Remainder of title | some inadvertent consequences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | November 2006 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | An examination of the reception given Personal Influence when first published points to highly selective interpretations of the findings. The claims reviewers made for the influence of interpersonal communication relative to the mass media, especially in the political process, went even beyond those advanced by the authors. They overlooked not only the very restricted conceptualization of "effects" that guided the Decatur research but also previously accumulated evidence on multiple kinds of media influence. This article argues that the new conventional wisdom pitting personal versus mass media effects associated with this and previous studies in the Columbia tradition discouraged, however inadvertently, a coming generation of sociologists from researching the effectsparticularly long-range effectsof mass communication. As a consequence, academic sociology came to cede much of the high ground it once occupied in media studies to political science and to more professionally oriented departments or schools of communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LANG, Gladys Engel |
| 9 (RLIN) | 29992 |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of The American Academy of Political and Social Science |
| Related parts | 608, p. 157-178 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, November 2006 |
| International Standard Serial Number | ISSN 00027162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20070110 |
| Operator's initials, OID (RLIN) | 1947^b |
| Cataloger's initials, CIN (RLIN) | Natália |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100715 |
| Operator's initials, OID (RLIN) | 1508^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
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