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Beware the pitfalls of global marketing (Record no. 21866)

000 -LEADER
fixed length control field 00645naa a2200157uu 4500
001 - CONTROL NUMBER
control field 7011617464223
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190211162318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070116s2007 xx ||||gr |0|| 0 eng d
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha Dewey Subclass [OBSOLETE] PHL2MARC21 1.1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name KASHANI, Kamran
9 (RLIN) 30360
245 10 - TITLE STATEMENT
Title Beware the pitfalls of global marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard University-Graduate School of Business Administration,
Date of publication, distribution, etc. September - October 1989
773 08 - HOST ITEM ENTRY
Title Harvard Business Review
Related parts 67, 5, p. 91-98
Place, publisher, and date of publication Boston : Harvard University-Graduate School of Business Administration, September - October 1989
International Standard Serial Number ISSN 0017-8012
Record control number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periódico
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20070116
Operator's initials, OID (RLIN) 1746^b
Cataloger's initials, CIN (RLIN) Carolina

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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