000 -LEADER |
fixed length control field |
00981nam a2200253uu 4500 |
001 - CONTROL NUMBER |
control field |
2240 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190212093417.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
001106s1978 bl ||||g| |0|| 0 por d |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
W377a |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
por |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
WEBSTER JR., Frederick Elmer |
9 (RLIN) |
11229 |
245 10 - TITLE STATEMENT |
Title |
Aspectos sociais do marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
São Paulo : |
Name of publisher, distributor, etc. |
Atlas, |
Date of publication, distribution, etc. |
1978 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
151 p. |
490 0# - SERIES STATEMENT |
Series statement |
Fundamentos de Marketing |
500 ## - GENERAL NOTE |
General note |
Título original: Social aspects of marketing |
505 80 - FORMATTED CONTENTS NOTE |
Title |
- Aspectos sociais do marketing: Uma visão global |
-- |
- O consumidor |
-- |
- Comunicações de marketing: Informações, persuasão e engodo |
-- |
- Produtos, o meio ambiente e o serviço após a venda |
-- |
- Marketing em organizações que não visam lucro |
-- |
- Reexame do conceito de marketing |
508 ## - CREATION/PRODUCTION CREDITS NOTE |
Creation/production credits note |
Tradutor: H. de Barros |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
12212 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Aspecto Social |
9 (RLIN) |
12120 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Livro Geral |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20001106 |
Operator's initials, OID (RLIN) |
Pieran |
Cataloger's initials, CIN (RLIN) |
Pierangele |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20160330 |
Operator's initials, OID (RLIN) |
1419^b |
Cataloger's initials, CIN (RLIN) |
Daiane |