Logo logic : (Record no. 24409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01655naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7082116155423 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211163114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070821s2007 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BENNETT, W. Lance |
| 9 (RLIN) | 18089 |
| 245 10 - TITLE STATEMENT | |
| Title | Logo logic : |
| Remainder of title | the ups and downs of branded political communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | May 2007 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Activists often have difficulties getting messages to larger publics. This is particularly challenging in the U.S. press/politics system, where the mainstream media tend to open the news gates only after government institutions engage with issues. Yet there are signs in recent years that activists are finding creative ways of publicizing their causes by attaching political messages to familiar corporate brands. For example, complex messages about labor conditions in foreign factories making shoes and apparel may travel more easily when attached to a major brand, for example, Nike sweatshop. The first part of this analysis examines how branded political communication works and how it may be effective. The second part looks at possible downsides of getting consumer audiences to actually grasp the larger import of the politics behind the brands and getting targeted companies and industrial sectors (fashion, food, forest products, etc.) to change their offending behaviors |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LAGOS, Taso |
| 9 (RLIN) | 32588 |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of the American Academy of Political and Social Science |
| Related parts | 611, p. 193-206 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, May 2007 |
| International Standard Serial Number | ISSN 0002-7162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20070821 |
| Operator's initials, OID (RLIN) | 1615^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100706 |
| Operator's initials, OID (RLIN) | 1128^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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