| 000 -LEADER |
|---|
| fixed length control field |
00867nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2316 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1976 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
B9728c |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BURSK, Edward C |
| 9 (RLIN) |
1628 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
Cases in marketing management |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Casos em administração de marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Atlas, |
| Date of publication, distribution, etc. |
1976 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
170 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Fundamentos de Marketing ; |
| Volume/sequential designation |
v.2 |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- Comportamento de consumidor |
| -- |
- Política de produto |
| -- |
- Política de distribuição |
| -- |
- Política promocional |
| -- |
- Planejamneto e estrátegia |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Auriphebo Berrance Simoes |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estudo de Caso |
| 9 (RLIN) |
11993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120105 |
| Operator's initials, OID (RLIN) |
0736^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
