| 000 -LEADER |
|---|
| fixed length control field |
01206nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2327 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1978 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
K2938m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KELLEY, Eugene J |
| 9 (RLIN) |
5483 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
Marketing: strategy and functions |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mercadologia [Marketing] : |
| Remainder of title |
estratégia e funções |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Zahar, |
| Date of publication, distribution, etc. |
1978 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
190 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca de Ciências da Administração |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- As mudanças e as funções da mercadologia |
| -- |
1. A mercadologia e a administração das mudanças |
| -- |
2. As funções mercadológias |
| -- |
- A administração na mercadologia |
| -- |
1. Avaliação das oportunidades de mercado |
| -- |
2. Estratégia e resolução de problemas em mercadologia |
| -- |
3. Organização e controle do esforço mercadológico |
| -- |
- Administração do complexo mercadológico |
| -- |
1. Políticas de preço e de produto |
| -- |
2. Políticas de publicidade e de distribuição |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120110 |
| Operator's initials, OID (RLIN) |
0914^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
