How to sustain the customer experience : (Record no. 26658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01834naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8061117352210 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211163723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080611s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GENTILE, Chiara |
| 9 (RLIN) | 34537 |
| 245 10 - TITLE STATEMENT | |
| Title | How to sustain the customer experience : |
| Remainder of title | an overview of experience components that co-creat value with the customer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford, UK : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | October 2007 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Nowadays the experience factor plays an increasingly important role in determining the success of a companys offering. The literature on Customer Experience is growing fast and the debate among scholars and practitioners is fervent. While many studies explore such theme from a theoretical viewpoint, tools aimed at supporting marketing managers in devising the right stimuli to support an excellent Customer Experience are still scarce. In this perspective, this study sheds some light on the concept of Customer Experience, and on how the right environment and setting for the desired Customer Experience should be created in such a way as to contribute to the value creation for customers and the company itself. Drawing from the results of a survey submitted to several groups of customers, this paper attempts to understand the specific role of different experiential features in the success achieved by some well-known products. Following the empirical investigation, this work also suggests an interpretative model to support the marketing manager in generating the proper stimuli to activate the various components of the Customer Experience |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SPILLER, Nicola |
| 9 (RLIN) | 34538 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NOCI, Giuliano |
| 9 (RLIN) | 34539 |
| 773 08 - HOST ITEM ENTRY | |
| Title | European Management Journal |
| Related parts | 25, 5, p. 395-410 |
| Place, publisher, and date of publication | Oxford, UK : Elsevier, October 2007 |
| International Standard Serial Number | ISSN 02632373 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20080611 |
| Operator's initials, OID (RLIN) | 1735^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
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