The effects of food marketing on children's preferences : (Record no. 26848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01698naa a2200181uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8062418502710 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211163833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080624s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHERNIN, Ariel |
| 9 (RLIN) | 34773 |
| 245 10 - TITLE STATEMENT | |
| Title | The effects of food marketing on children's preferences : |
| Remainder of title | testing the moderating roles of age and gender |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | January 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | A large body of research suggests that food marketing affects children's food preferences, short- and long-term dietary consumption, and purchase requests directed to parents. It is frequently argued that younger children are more susceptible to marketers' messages than older children because they do not understand the persuasive nature of advertising; however, little direct evidence supports this claim. Employing an experimental design, this study examined the influence of food marketing on children's preferences and tested whether age (and gender) moderated the effects of ad exposure. The sample consisted of 133 children between the ages of five and eleven. Results indicated that exposure to food commercials increased children's preferences for the advertised products. Age did not moderate this effect; younger and older children were equally persuaded by the commercials. Boys were more influenced by the commercials than girls. Implications for the study of food marketing to children are discussed |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of The American Academy of Political and Social Science |
| Related parts | 615, p. 102-118 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, January 2008 |
| International Standard Serial Number | ISSN 00027162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20080624 |
| Operator's initials, OID (RLIN) | 1850^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100624 |
| Operator's initials, OID (RLIN) | 1029^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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