Calories for sale : (Record no. 26850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01730naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8062418554610 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211163835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080624s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LINN, Susan |
| 9 (RLIN) | 34776 |
| 245 10 - TITLE STATEMENT | |
| Title | Calories for sale : |
| Remainder of title | food marketing to children in the twenty-first century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | January 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Budgets for marketing to children have spiked well into the billions, an escalation that mirrors the rise in childhood obesity rates. Children are targets for a maelstrom of marketing for all sorts of products enabled by sophisticated technology and minimal government regulation. Despite the fact that recent studies document links between food advertising and childhood obesity, a significant proportion of marketing that targets children is for energy-dense, low-nutrient food. Moreover, advances in digital technology allow marketers to find more direct, personalized gateways to reach young audiences that sidestep parental authority and bank as much on the unknowing parent as the gullible child. Cataloguing the depth and breadth of child-centered food marketing while discussing grassroots strategies for instituting change, the authors argue that parents can no longer keep pace either with innovations in advertising or increased spending, suggesting the need for more stringent government regulations on food marketing to children |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NOVOSAT, Courtney L. |
| 9 (RLIN) | 34777 |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of The American Academy of Political and Social Science |
| Related parts | 615, p. 133-157 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, January 2008 |
| International Standard Serial Number | ISSN 00027162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20080624 |
| Operator's initials, OID (RLIN) | 1855^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100624 |
| Operator's initials, OID (RLIN) | 1029^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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