A performance evaluation model of CRM on non-profit organisations (Record no. 27053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02095naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8071615124110 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211164013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080716s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WU, Shwu-Ing |
| 9 (RLIN) | 35009 |
| 245 10 - TITLE STATEMENT | |
| Title | A performance evaluation model of CRM on non-profit organisations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire, UK : |
| Name of publisher, distributor, etc. | Taylor & Francis, |
| Date of publication, distribution, etc. | March-April 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Recently, CRM (Cause-Related Marketing) has gradually been adopted by non-profit organisations. However, for the evaluation of CRM's effect, a non-profit organisation still refers to traditional financial data, which could not understand the influence and effect of CRM on a non-profit organisation completely. This research introduces the concept of the Balanced Scorecard as the framework for the evaluation of CRM, and utilises the Balanced Scorecard's five dimensions in a non-profit organisation to design a questionnaire. The questionnaire is used to collect the performance data of a non-profit organisation after the execution of CRM, and uses Structural Equation Modelling (SEM) to verify the relations and interaction between each performance dimension. The primary purposes of this research are (1) to analyse the influence and effect on a non-profit organisation of its participation of CRM; (2) to design a reliable measurement index to evaluate the effect of CRM; (3) to establish the relationship structure model of the influence factors of the CRM's effect. This research shows that the measurement index developed by this research could measure the fact that the non-profit organisation has effects in five dimensions after the execution of CRM - namely, organisational mission, financial, customer, internal process, learning and growth - and these five dimensions influence each other |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HUNG, Jr-Ming |
| 9 (RLIN) | 35010 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total quality management & business excellence |
| Related parts | 19, 3-4, p. 321-342 |
| Place, publisher, and date of publication | Oxfordshire, UK : Taylor & Francis, March-April 2008 |
| International Standard Serial Number | ISSN 14783363 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20080716 |
| Operator's initials, OID (RLIN) | 1512^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20081208 |
| Operator's initials, OID (RLIN) | 1348^b |
| Cataloger's initials, CIN (RLIN) | Zailton |
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