Relationship quality and cross-buying in varying levels of category similarity and complexity (Record no. 27067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01534naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8071616260610 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211164021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080716s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LIU, Tsung-Chi |
| 9 (RLIN) | 35035 |
| 245 10 - TITLE STATEMENT | |
| Title | Relationship quality and cross-buying in varying levels of category similarity and complexity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire, UK : |
| Name of publisher, distributor, etc. | Taylor & Francis, |
| Date of publication, distribution, etc. | May-June 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Numerous studies have shown satisfaction and trust are the crucial antecedents of loyalty. However, the relationship between satisfaction, trust and cross-buying is not as simple as expected. Studies on the effects of satisfaction and trust on cross-buying show mixed results. Thus, this study aims to examine the separate moderating effect of category similarity and category complexity on the relationship between satisfaction, trust and cross-buying. We then examine the joint moderating effects of category similarity and category complexity on the relationship. The results indicate that the relative effects of satisfaction and trust on cross-buying vary based on different category similarity and complexity. The findings add new insight to our understanding of contingent relationships in cross-buying evaluations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WU, Li-Wei |
| 9 (RLIN) | 35036 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total quality management & business excellence |
| Related parts | 19, 5-6, p. 493-511 |
| Place, publisher, and date of publication | Oxfordshire, UK : Taylor & Francis, May-June 2008 |
| International Standard Serial Number | ISSN 14783363 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20080716 |
| Operator's initials, OID (RLIN) | 1626^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20081209 |
| Operator's initials, OID (RLIN) | 1018^b |
| Cataloger's initials, CIN (RLIN) | Zailton |
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