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Performance effects of imitative entry (Record no. 27742)

000 -LEADER
fixed length control field 02059naa a2200181uu 4500
001 - CONTROL NUMBER
control field 8110416104210
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190211164428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081104s2008 xx ||||gr |0|| 0 eng d
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha Dewey Subclass [OBSOLETE] PHL2MARC21 1.1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name ETHIRAJ, Sendil K.
9 (RLIN) 24769
245 10 - TITLE STATEMENT
Title Performance effects of imitative entry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, UK :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. August 2008
520 3# - SUMMARY, ETC.
Summary, etc. This article examines how waiting to imitate a product affects the performance of the imitator compared to the innovator. Specifically, we address two research questions. Under what conditions does imitation erode the advantage of the innovator? What strategies of imitators help overcome the innovator's advantage? Our main argument is that the increasing availability of information on the innovator's product increases the imitator's returns to waiting. With this increasing availability of information, imitators' products transition from those that are horizontally differentiated (products are similar in quality but differ in their attributes) to those that are vertically differentiated (products differ in quality). Thus, we hypothesize that shifts in the nature of competition over time from horizontal differentiation to vertical differentiation account for why the innovator's advantage is not preserved. Imitation timing simply reflects the uncertainty inherent in imitation efforts. One such uncertainty is the extent of product differentiation that the imitator can achieve. We develop several hypotheses that elaborate this basic intuition. We obtained detailed data on innovator-imitator competition in the branded drug industry to test the hypotheses. All our hypotheses are supported. The main contribution of the article is in showing that the nature of product differentiation in product categories is endogenous to the imitative entry decisions of firms
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name ZHU, David H
9 (RLIN) 35742
773 08 - HOST ITEM ENTRY
Title Strategic Management Journal
Related parts 29, 8, p. 797-817
Place, publisher, and date of publication Chichester, UK : John Wiley, August 2008
International Standard Serial Number ISSN 01432095
Record control number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periódico
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20081104
Operator's initials, OID (RLIN) 1610^b
Cataloger's initials, CIN (RLIN) Tiago

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