Strategic positioning in UK charities that provide public services : (Record no. 28012)
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fixed length control field | 01112naa a2200181uu 4500 |
001 - CONTROL NUMBER | |
control field | 9012315262910 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230727154600.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090123s2009 xx ||||gr |0|| 0 eng d |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | CHEW, Celine |
9 (RLIN) | 35978 |
245 10 - TITLE STATEMENT | |
Title | Strategic positioning in UK charities that provide public services : |
Remainder of title | implications of a new integrating model |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford, UK : |
Name of publisher, distributor, etc. | Wiley-Blackwell, |
Date of publication, distribution, etc. | October 2008 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | This article explores the implications of a proposed model that integrates the multi-dimensional factors influencing strategic positioning in charities that provide public services. It argues that the existing commercial marketing/strategy interpretations of strategic positioning, such as positioning motives, strategic positioning process and the marketing role in positioning, have limitations when applied to non-profit organizations, such as charities |
700 1# - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 7996 |
Personal name | Osborne, Stephen P. |
773 08 - HOST ITEM ENTRY | |
Title | Public Money & Management |
Related parts | 28, 5, p. 283-291 |
Place, publisher, and date of publication | Oxford, UK : Wiley-Blackwell, October 2008 |
International Standard Serial Number | ISSN 09540962 |
Record control number | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Periódico |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20090123 |
Operator's initials, OID (RLIN) | 1526^b |
Cataloger's initials, CIN (RLIN) | Tiago |
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