Fuzzy quality attributes for evaluating internet marketing system performance (Record no. 28201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02008naa a2200181uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9020319054810 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211164713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090203s2009 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIH, Ya-Yueh |
| 9 (RLIN) | 36226 |
| 245 10 - TITLE STATEMENT | |
| Title | Fuzzy quality attributes for evaluating internet marketing system performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire, UK : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | November-December 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Electronic commerce (EC) is an important issue both for research and in the real business world. In addition, the Internet is a new and rapidly growing marketing channel for companies developing B2B (Business to Business) or B2C (Business to Customers) electronic commerce. To obtain rewards from EC, dot-com companies should develop their marketing performance effectively to attract customers' attention toward purchasing goods and to provide satisfying service for customers on the Internet. But not all the dot-com companies are successful, many factors will affect the enterprise operation. Thus, the purpose of this paper is to establish a multiple attribute decision-making (MADM) framework for assessing and evaluating the marketing performance of Internet bookstore companies in Taiwan. Based on the hierarchical structure, a mixed MADM method with non-additive and additive fuzzy measurement is used to show the relative importance of quality attributes. Seven real cases are then used as illustrative the alternatives to demonstrate the synthesis decisions under the application of a mixed mode of both MADM methods. The study shows that the safety of the payment mechanism is the most important quality attribute to develop marketing performance. Furthermore, several practical implications and recommendations are also discussed |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HU, Jan-Shiun |
| 9 (RLIN) | 36227 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total quality management and business excellence |
| Related parts | 19, 11-12, p. 1219-1234 |
| Place, publisher, and date of publication | Oxfordshire, UK : Routledge, November-December 2008 |
| International Standard Serial Number | ISSN 14783371 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20090203 |
| Operator's initials, OID (RLIN) | 1905^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
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