Managing channel quality : (Record no. 28202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01891naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9020319075310 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211164714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090203s2009 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HUANG, Jen-Hung |
| 9 (RLIN) | 36228 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing channel quality : |
| Remainder of title | the consequential impacts of the grey market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire, UK : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | November-December 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In today's competitive markets, manufacturers increasingly rely on their authorised distributors to perform value-adding functions and improve service quality. However, if branded goods are sold through unauthorised distributors, channel quality will be problematic. Furthermore, the unauthorised distributors may cause customers dissatisfaction and the brand owner still should be liable for that. The grey market occurs when branded goods are sold through unauthorised marketing channels. To control the grey market from the demand aspect, managers of international brands must evaluate the influence of reactions to the grey market. This study examines the effect of the grey market and management's responses on consumers' attitudes toward a brand and a retailer. A conceptual model and six hypotheses are proposed. Experimental data collected in Taiwan indicate that the appearance of grey-market goods negatively affects consumers' brand trust; that comparative advertising negatively influences brand loyalty, and that increasing service fees for grey-market goods negatively impact consumers' store image. Implications for brand managers and directions for future research are proposed |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LEE, Bruce C.Y |
| 9 (RLIN) | 36229 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HSIAO, Chih-Tung |
| 9 (RLIN) | 36230 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total quality management and business excellence |
| Related parts | 19, 11-12, p. 1235-1247 |
| Place, publisher, and date of publication | Oxfordshire, UK : Routledge, November-December 2008 |
| International Standard Serial Number | ISSN 14783371 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20090203 |
| Operator's initials, OID (RLIN) | 1907^b |
| Cataloger's initials, CIN (RLIN) | Tiago |
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