A outra face do horário gratuito : (Record no. 28984)
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000 -LEADER | |
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fixed length control field | 01432naa a2200193uu 4500 |
001 - CONTROL NUMBER | |
control field | 9051209505319 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190212112817.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090512s2009 bl ||||gr |0|| 0 por d |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | por |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | ALBUQUERQUE, Afonso de |
9 (RLIN) | 36873 |
245 10 - TITLE STATEMENT | |
Title | A outra face do horário gratuito : |
Remainder of title | partidos políticos e eleições proporcionais na televisão |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Rio de Janeiro : |
Name of publisher, distributor, etc. | IUPERJ, |
Date of publication, distribution, etc. | 2008 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | This article analyzes the impact of Free Television Advertising on proportional elections in Brazil, based on an analysis of the data for the Rio de Janeiro City Council elections in 2004. The article discusses the hypothesis raised by Schmitt, Carneiro, & Kuschnir that free TV advertising time allows political parties to organize their candidates hierarchically, establishing informal "slates". The study thus links two types of evidence, concerning: 1) the efficacy of free TV time as an instrument for political communication, whereby more TV time tends to translate into more votes for a candidate and 2) the analysis of different strategies adopted by the political parties to split the free advertising time between the candidates |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | STEIBEL, Fabro Boaz |
9 (RLIN) | 36874 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | CARNEIRO, Carolina Maria Zoccoli |
9 (RLIN) | 36875 |
773 08 - HOST ITEM ENTRY | |
Title | Dados : revista de ciências sociais |
Related parts | 51, 2, p. 459-487 |
Place, publisher, and date of publication | Rio de Janeiro : IUPERJ, 2008 |
International Standard Serial Number | ISSN 00115258 |
Record control number | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Periódico |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20090512 |
Operator's initials, OID (RLIN) | 0950^b |
Cataloger's initials, CIN (RLIN) | Mariana |
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