Using service quality to enhance the perceived quality of store brands (Record no. 30104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01663naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9092216194237 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211165503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090922s2009 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HUANG, Min-Hsin |
| 9 (RLIN) | 37743 |
| 245 10 - TITLE STATEMENT | |
| Title | Using service quality to enhance the perceived quality of store brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | jan./fev. 2009 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The importance of store brands in frequently purchased consumer goods marketing has been clearly established over the past decade. Marketing studies have consistently shown that perceived quality is a key determinant of store brands' success. This paper examines the impacts of five dimensions of retail service quality on the perceived quality of store brands: physical aspects, reliability, personal interaction, problem solving and policy. A conceptual model is developed and empirically tested against a sample of supermarket consumers in Taiwan. Results show that the delivery of high service quality of retailers increases the perceived quality of their store brands. In particular, reliability and personal interaction are shown to have the strongest effects among the five dimensions of retail service quality. Implications for increasing overall service quality and perceived quality of store brands for retailing practices and researchers are discussed. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | retail service quality; perceived quality; store brands |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total Quality Management & Business Excellence |
| Related parts | 20, 1-2, p. 241-252 |
| Place, publisher, and date of publication | UK : Routledge, jan./fev. 2009 |
| International Standard Serial Number | ISSN 14783363 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20090922 |
| Operator's initials, OID (RLIN) | 1619^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20091009 |
| Operator's initials, OID (RLIN) | 1104^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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