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Globalisation or regionalisation? The strategies of the world's largest food and beverage MNEs (Record no. 31923)

000 -LEADER
fixed length control field 01709naa a2200181uu 4500
001 - CONTROL NUMBER
control field 0031515021737
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190211170427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s2008 xx ||||gr |0|| 0 eng d
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha Dewey Subclass [OBSOLETE] PHL2MARC21 1.1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name FILIPPAIOS, Fragkiskos
9 (RLIN) 38986
245 10 - TITLE STATEMENT
Title Globalisation or regionalisation? The strategies of the world's largest food and beverage MNEs
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dorchester :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. February 2008
520 3# - SUMMARY, ETC.
Summary, etc. Using a databse comprising around 7,000 affiliates, this article analyses the geographic pattern of the world's largest food and beverage multinational enterprises (F&B MNEs) over 1996-2000. Most of the 81 sample F&B MNEs follow regional strategies. We find nine global firms, with 20% or more of their affiliates in three regions each but less than 50% in any of these regions. 22 companies following a bi-regional strategy, with 20% of their affiliates in each of the two regions, but less than 50% in any region; and 50 firms following a home-region strategy, with affiliates in the home-region accounting for at least 50% of their affiliates. While some MNEs could be considered as global according to their total affiliates distribution, their core business line could be regionally focused. According to ANOVA tests, global firms do not outperform other F&B MNEs; however, they tend to be larger and spread to more countries. A Pearson Chi square test and a Fisher test suggest that F&B MNEs based in different home-regions tend to follow different geographic strategies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name RAMA, Ruth
9 (RLIN) 38987
773 08 - HOST ITEM ENTRY
Title European Management Journal
Related parts 26, 1, p. 59-72
Place, publisher, and date of publication Dorchester : Elsevier, February 2008
International Standard Serial Number ISSN 02632373
Record control number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periódico
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20100315
Operator's initials, OID (RLIN) 1502^b
Cataloger's initials, CIN (RLIN) Daiane

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