Strategies for online communities (Record no. 32561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185naa a2200205uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0042610521837 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211171151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100426s2009 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MILLER, Kent D. |
| 9 (RLIN) | 7234 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategies for online communities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bognor Regis : |
| Name of publisher, distributor, etc. | Wiley-Blackwell, |
| Date of publication, distribution, etc. | March 2009 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study examines the participation of firms in online communities as a means to enhance demand for their products. We begin with theoretical arguments and then develop a simulation model to illustrate how demand evolves as a function of interpersonal communication and a firm's chosen strategy. In this model, the firm's strategy involves allocating advocates who promote its product in online communities. Our model results point to some key parameters informing firms' strategies when social learning processes shape demand. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | FABIAN, Frances |
| 9 (RLIN) | 39630 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LIN, Shu-Jou |
| 9 (RLIN) | 39631 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Strategic Management Journal |
| Related parts | 30, 3, p. 305-322 |
| Place, publisher, and date of publication | Bognor Regis : Wiley-Blackwell, March 2009 |
| International Standard Serial Number | ISSN 01432095 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100426 |
| Operator's initials, OID (RLIN) | 1052^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100428 |
| Operator's initials, OID (RLIN) | 1708^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
No items available.
