Market orientation, marketing capabilities, and firm performance (Record no. 32592)
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fixed length control field | 01327naa a2200205uu 4500 |
001 - CONTROL NUMBER | |
control field | 0042614491537 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190211171218.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100426s2009 xx ||||gr |0|| 0 eng d |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | MORGAN, Neil A. |
9 (RLIN) | 39672 |
245 10 - TITLE STATEMENT | |
Title | Market orientation, marketing capabilities, and firm performance |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Bognor Regis : |
Name of publisher, distributor, etc. | Wiley-Blackwell, |
Date of publication, distribution, etc. | August 2009 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | Drawing on traditional resource-based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which resources are deployed into the marketplace as drivers of firm performance in a cross-industry sample. Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. We also find that market orientation has a direct effect on firms' return on assets (ROA), and that marketing capabilities directly impact both ROA and perceived firm performance. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | VORSHIES, Douglas W. |
9 (RLIN) | 39673 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | MASON, Charlotte H. |
9 (RLIN) | 39674 |
773 08 - HOST ITEM ENTRY | |
Title | Strategic Management Journal |
Related parts | 30, 8, p. 909-920 |
Place, publisher, and date of publication | Bognor Regis : Wiley-Blackwell, August 2009 |
International Standard Serial Number | ISSN 01432095 |
Record control number | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Periódico |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20100426 |
Operator's initials, OID (RLIN) | 1449^b |
Cataloger's initials, CIN (RLIN) | Daiane |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20100428 |
Operator's initials, OID (RLIN) | 1702^b |
Cataloger's initials, CIN (RLIN) | Carolina |
No items available.