| 000 -LEADER |
|---|
| fixed length control field |
02057nam a2200289uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
136 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241108195533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010131s1996 xx ||||g| |0|| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132325470 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
K874s |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5701 |
| Personal name |
Kotler, Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing for nonprofit organizations |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
632 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Section I - Developing a customer orientation |
| -- |
Chapter 1 - The growth and development of nonprofit marketing |
| -- |
Chapter 2 - Developing a customer-centered mind-set |
| -- |
Section II - Strategic planning and organization |
| -- |
Chapter 3 - The strategic marketing planning process |
| -- |
Chapter 4 - Understanding consumer behavior |
| -- |
Chapter 5 - Developing a core marketing strategy: segmenting the market |
| -- |
Chapter 6 - Positioning the organization |
| -- |
Chapter 7 - Acquiring and using marketing information |
| -- |
Section III - Developing and organizing resources |
| -- |
Chapter 8 - Fund-raising |
| -- |
Chapter 9 - Acquiring and managing volunteers |
| -- |
Chapter 10 - Working with the private sector |
| -- |
Chapter 11 - Organizing for implementation |
| -- |
Section IV - Designing the marketing mix |
| -- |
Chapter 12 - Planning and budgeting the marketing mix |
| -- |
Chapter 13 - Managing products and services |
| -- |
Chapter 14 - Social marketing |
| -- |
Chapter 15 - Developing and lauching new offerings |
| -- |
Chapter 16 - Managing perceived costs |
| -- |
Chapter 17 - Managing the marketing channel |
| -- |
Chapter 18 - Formulating communications strategies |
| -- |
Chapter 19 - Managing advertising and sales promotion |
| -- |
Chapter 20 - Managing public media and public advocacy |
| -- |
Chapter 21 - Managing personal influence |
| -- |
Section V - Controlling marketing strategies |
| -- |
Chapter 22 - Marketing evaluation and control |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Terceiro Setor |
| 9 (RLIN) |
13013 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planejamento Estratégico |
| 9 (RLIN) |
12021 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Voluntariado |
| 9 (RLIN) |
12728 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
ANDREASEN, Alan R |
| 9 (RLIN) |
13014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20010131 |
| Operator's initials, OID (RLIN) |
Karen |
| Cataloger's initials, CIN (RLIN) |
Karen Raphael |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20160324 |
| Operator's initials, OID (RLIN) |
0913^b |
| Cataloger's initials, CIN (RLIN) |
|
