Product-market strategy and the marketing capabilities of the firm : (Record no. 32615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02054naa a2200205uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0042615554337 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211171234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100426s2009 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VORHIES, Douglas W. |
| 9 (RLIN) | 39704 |
| 245 10 - TITLE STATEMENT | |
| Title | Product-market strategy and the marketing capabilities of the firm : |
| Remainder of title | impact on market effectiveness and cash flow performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bognor Regis : |
| Name of publisher, distributor, etc. | Wiley-Blackwell, |
| Date of publication, distribution, etc. | Decembe 2009 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | We report on two studies (a single and a multi-industry) that empirically investigate a nomological network of relationships between strategic business unit product-market strategy (differentiation, cost-focus, and product-market scope), marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (market effectiveness and subsequent one-year objective cash flow), along with a series of controls. Addressing important lacunae in the resource-based view our main research objective is to augment understanding of how critical firm-level marketing capabilities enable the realization of strategy, thus, further advancing both the resource-based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized marketing capabilities, and their integration, positively mediate the product-market strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource-level (input) data and subsequent one-year financial data, a higher level of confidence may be attributable to our findings. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MORGAN, Robert E. |
| 9 (RLIN) | 18547 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AUTRY, Chad W. |
| 9 (RLIN) | 39705 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Strategic Management Journal |
| Related parts | 30, 12, p. 1310-1334 |
| Place, publisher, and date of publication | Bognor Regis : Wiley-Blackwell, Decembe 2009 |
| International Standard Serial Number | ISSN 01432095 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100426 |
| Operator's initials, OID (RLIN) | 1555^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100428 |
| Operator's initials, OID (RLIN) | 1655^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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