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The causal relationship between service quality, corporate image and adults' learning satisfaction and loyalty : (Record no. 33394)

000 -LEADER
fixed length control field 01968naa a2200217uu 4500
001 - CONTROL NUMBER
control field 0052014351237
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190211171830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100520s2009 xx ||||gr |0|| 0 eng d
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha Dewey Subclass [OBSOLETE] PHL2MARC21 1.1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name KUO, Yen-Ku
9 (RLIN) 40329
245 10 - TITLE STATEMENT
Title The causal relationship between service quality, corporate image and adults' learning satisfaction and loyalty :
Remainder of title a study of professional training programmes in taiwanese vocational institute
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxfordshire :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. jul./ago. 2009
520 3# - SUMMARY, ETC.
Summary, etc. Vocational education has constituted one of the key factors in the rapid growth of the Taiwanese economy in the past decades. Recent increases in the number of vocational training institutes have resulted in higher market competition. Under such circumstances, institutes view themselves as providers of a quality service in order to attract prospective students. The study proposes a total student experience model that views service quality and institution image as critical factors that promote students' satisfaction level, which ultimately influences students' loyalty toward vocational training institutes. Data collected from a vocational training institute in Taiwan (n = 321) were analysed using structural equation modelling. Results showed that service quality and institution image are critical elements in maintaining student satisfaction; service quality and institution image influence student loyalty indirectly through student satisfaction levels. Thus, vocational training institutes should promote students' satisfaction and reactions in conjunction with improving service quality and institution image.
590 ## - LOCAL NOTE (RLIN)
Local note Volume 20
590 ## - LOCAL NOTE (RLIN)
Local note Numbers 7-8
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name YE, Kung-Don
9 (RLIN) 40330
773 08 - HOST ITEM ENTRY
Title Total Quality Management & Business Excellence
Related parts 20, 7-8, p. 749-762
Place, publisher, and date of publication Oxfordshire : Routledge, jul./ago. 2009
International Standard Serial Number ISSN 14783363
Record control number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periódico
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20100520
Operator's initials, OID (RLIN) 1435^b
Cataloger's initials, CIN (RLIN) Daiane
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20100531
Operator's initials, OID (RLIN) 1318^b
Cataloger's initials, CIN (RLIN) Carolina

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